GET HIGH WEBSITE RANKINGGood Keywords ~ Website Submission ~ Link Popularity ~ Optimization Softwares

Keywords are the words that web surfers enter in search engines to find web sites. It is important that your web site has good search engine rankings for popular keywords that are related to the theme of your web site. In this manual, we use the term "keywords" for single word keywords and for keyword phrases, for example "hiking boots shop chicago".

It's pointless to optimize your web pages for keywords that nobody uses in the search engines. In addition, in order to get targeted visitors, the keywords must not be too broad or too general. IBP's Keyword Generator tool helps you to build a list of keywords that people use on search engines to find your web site.

· use keyword phrases that consist of two to four words

· avoid very competitive keywords

· be specific

· only check the keywords that are important to you

For a successful online marketing campaign, you have to target the right keywords. The keywords you use should be relevant for your web site and web surfers should be searching for your keywords. Most people use a two to four word phrase in a search, so phrases are very effective.

Single words cannot be promoted effectively. For example, it is not likely that someone looking for "free software download" is going to type just "software" into the search box.

Avoid the most popular keyword phrases because you'll be competing with millions of other pages for a search engine's attention. It is unrealistic to think that a new web site could rank number one on a popular phrase like "mp3". More established companies who have been on the Internet for several years will have the big advantage of a high link popularity.

Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).

If your web site many rankings for these keywords, search engines will find out that your web site is relevant to the mp3 topic. As soon as search engines consider your web site relevant to this topic, it will be much easier to get high rankings for keywords such as "mp3 download" or even "mp3".

If your web site many rankings for these keywords, search engines will find out that your web site is relevant to the mp3 topic. As soon as search engines consider your web site relevant to this topic, it will be much easier to get high rankings for keywords such as "mp3 download" or even "mp3".

· Keywords for browsing

· Keywords for comparing

· Keywords for buying

During the first research phase, web surfers use general keywords to find information. For example, a web surfer might be interested in an MP3 player. The keyword that the web surfer might use in search engines could be:

mp3 player

People who use keywords for browsing are usually looking for information only. Keywords for browsing usually have a very high search volume. Getting a top 10 ranking for these general keywords is very difficult and nearly impossible.

In the second research phase, web surfers narrow their selection because they now know what type of product they want. For example, the web surfer might have found out the he is interested in an USB stick MP3 player with 1 GB flash RAM. The keywords of these web surfers are more specific:

People who use keywords for comparing are more ready to buy. Comparing keywords are probably the best keywords that you can target for your search engine optimization campaign. They often have much lower search volume than general keywords but they will lead to more sales and it is much easier to get top 10 rankings for these keywords.

During the last research phase, web surfers know what they want to purchase. They are just looking for the web site with the best offer. For that reason, these surfers use very specific keywords:

People who use keywords for buying are ready to buy. However, these keywords won't help you much if you offer competing products.

• Keywords for comparing are usually the keywords that work best for search engine optimization.People who use that keyword type are looking for a solution to their problem and they are ready to buy.

• To get best results with your search engine optimization efforts, you should concentrate on that keyword type.

Search engines analyze all pages of your web site and put them in a context. Start with multiple word keywords and then extend your keyword list. If you're selling MP3 files, you should optimize your web pages for keywords such as "independent bands mp3", "alternative grunge mp3", "80s pop music mp3 download" and similar keywords first.

If your web site many rankings for these keywords, search engines will find out that your web site is relevant to the mp3 topic. As soon as search engines consider your web site relevant to this topic, it will be much easier to get high rankings for keywords such as "mp3 download" or even "mp3".

þ Things you should know:

· What can happen if you target the wrong keywords?

It is very important that you choose the right keywords that lead to high search engine rankings and sales. Make sure that you choose the correct keyword type.